Qualitative methodologies, including:
• Focus Groups and Mini Groups
• Dyad and Triad Discussion Groups
• Ethnographic/observational Studies (in-home, in-store
  and other locations as appropriate)
• Idea Generation and Brainstorming
   Workshops

Business and marketing issues, including:
• Customer target exploration and profiling…to gain an
  in-depth understanding of customers' wants, needs
  and attitudes
• Branding strategy and brand equity understanding…to
  gain insight into existing brand equities and develop
  strategies for equity management
• New concept development…to identify target customer
  wants and needs, and perceptions of new ideas
• New product development…to refine the product
  development process
• Advertising development…to refine advertising (current
  or new executions)
•  Packaging development…to refine packaging design
  or structure (current or new options)
• Positioning exploration…to uncover compelling and
  unique market opportunities for a brand
• Web site development…to refine site look and feel
  and usability